What are some of the best marketing techniques that will pull patients in to my office?
by victer on Sunday, March 14th, 2010 | 10 Comments
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I’d try to help but you don’t provide any information, such as what your practice is and where. What are you doing now for marketing?
You could get some ideas from an ad agency.
yellowpages listing
online directory listings
website
brochures
800 number
discount for referrals from current patients
If you have a website then you may want to consider local search marketing. Not only will your business possibly be shown in areas like Google local map but in search results as well.
Your website can be extremely targeted with organic search engine optimization using local keyword phrases.
Example: Providence Rhode Island Chiropractic or Back Specialist Quincy Massachusetts.
Your competition will be low and you will have the ability to target potential clients through the power of search.
This same process can be achieved with paid search.
You also may want to consider pay per call. This is a newer on-line paid advertising service. You only pay if a the call to action (phone call to your office) or lead is generated.
Hope this helps….
What kind of DR. are you? Word of mouth about your kind manner and quick attention will help.
free back and foot massages…
Marketing isn’t a blanket solution which can be used in generic situations…
But the first step in developing a marketing plan is to do a swot analysis and find out what your strengths, weaknesses, opportunities and threats are…
once you’ve worked those out find out what you do that no one else does (ie where you sit in the relative market place)
this will *hopefully* differentiate your ‘product’ from all the others surrounding you…
from here you can develop strategies to promote your office using the 4 ps’
- product (what makes your product different – can you add anything to your product or is your product too different do you need to simplify it)
- price (how competitive is your price – or are you paying for quality)
- place (how inviting is your office – is it easy to find – is it well signed)
- promotion (what promotion are you using… advertising)
But what will get people in the door is if they think your product is better than the person down the room… find some way to make yourself stand out and bobs your aunty (theoretically)
Good luck mate…
It doesn’t matter what kind of Physcian you are or business your in. I am in Home ChildCare and I have spent thousands on advertising from tv to radio. The very best least expensive place that I have finally found that has brought me steady clients is Superpages or yellowpages. And Yes, a website for you business is a help, because this Ad will also refer possible clients to your website that tells you who and what you are and do. Good Luck!
I checked your profile, seems you have expertise in diet and fitness, pain management and women’s health.
So a niche-based, targeted approach may work best. The key question to ask is “how can I best reach people who have X problem?”
At a high level, the best marketing techniques are universal:
– craft your message and call to action / initial offer specifically for the target market, addressing their pain / wants / needs
– every message must have a specific, clear, trackable call to action. It may be “make an appt” or “call for this free info kit on pain mgmt for post menopausal overweight women” – this is one of the key elements you’ll have to develop and test.
– follow the general model of “get a lead, communicate / offer, repeat, repeat, repeat” until first transaction.
Finally, don’t make the mistake of confusing the three M’s –
Market = your target audience.
Message = obvious – what you say and how (and when) you say it, to convince the prospect to act.
Media = how you deliver the message. Radio. TV. Billboard. Newspaper. Direct Mail. Web. whatever.
You will need to experiment with each of these, in single and combination, continuously, in order to get continuous improvement in your marketing effectiveness. A really sharp copywriter or direct response agency can help shorten the learning curve, or you can get courses and how-to kits from specialists in your area of expertise.
Good luck
Scott
Free date with Laura Shipley. Happy Ending provided by Rob.
In addition to some of the other suggestions made here, here are a few more:
- make contact with a Lifestyle columnist for your local paper and let her know about some interesting things you are doing in your practice, something unique or perhaps some new research that others may be interested in. Try to enlist her help to write a story on it, perhaps focusing on a patient that was helped by it.
- conduct “free” seminars at the local library or hospital with interesting topics
- establish relationships with other doctors/professionals that would work in a corollary practice, one that might be in a position to make referrals to other doctors
Good luck!